tldr;

I share years relevant experience with this role on engineering management, product development, architecting for longevity, and high-velocity software development practices.

However, I’m lacking in marketing experience around AdSense spending, brand exposure, and targeting.

Background

I spent 8 years at HigherEducation.com organically growing from Full-time Engineer #1 to Director of Engineering, VP of Engineering, and finally CTO before acquisition by https://www.redventures.com/. (See learnings on marketing organic SEO lead generation sites)

As the company scaled over the years, about 6 years were spent with the following structure:

Strategically, I worked closest with the C-suite and my direct reports to translate our reactionary lead model into technical levers that drove double-digit percentage revenue growth with a flip-of-a-switch.

Tactically, I primarily focused on leading & contributing to the Platform team of ~6, which powered both monetization across hundreds of domains and the services powering the business. I delegated to a Frontend team of ~5 for marketing (i.e. WordPress), a Product team of 2 for analytics & A/B/multivariate testing, a Design team of ~4, and an Infrastructure team of 2.

My high-level role was to thread business initiatives with data, testing, and a rapid software development lifecycle for quarterly growth, every quarter.

Relevant Experience

The following section quotes https://www.honorcare.com/honor-careers/career/?jobID=7728801002 with accompanying anecdotes from both HigherEducation.com and AWS Amplify.

About the Work

You own systems and integrations for our websites, efficient ad spend, customer targeting and our pre-sale customer lead handling process.

At HigherEducation.com I built both the platform that integrated with hundreds of educational institutions and the frontend “widgets” that powered monetization on hundreds of 1st & 3rd party marketing sites.

However, because our SEO was 100% Organic SEO, the marketing team drove the content marketing engine. By the time I left, leadership just began discussing AdSense and Facebook Ads.

I had no involvement with the marketing funnel, but only analytics, conversion, and testing once users entered one of our properties.